# Preetham Reddy

> Preetham Reddy (Founder, Heddle) writes on the Heddle blog about programmatic seo, answer engines and search measurement. Every post here under this name was written or approved by Preetham. 8 posts so far, listed below, newest first, with the day each was published.

Canonical: https://heddle.pro/authors/preetham

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## Posts by Preetham

- How long does SEO take? A realistic timeline by competition October 11, 2026 · Most sites see rankings on easy searches in two to three months and real results in four to twelve. Here's what sets your timeline and what you control.
- How to rank on Google: the method that holds up October 11, 2026 · To rank on Google, answer a real buyer search better than the current results and get the basics right. Here is how to do each step and measure it honestly.
- Is SEO worth it for small business? When it pays and when it won't October 11, 2026 · SEO pays off for small businesses whose buyers already search for what they sell. Here's how to tell if that's you, and what to check before paying anyone.
- SEO for small business: what to do first and what to skip October 11, 2026 · SEO for small business means pages that match what buyers type and that Google can find. Here's where to start and what to skip.
- How We Write llms.txt for Our Sites, and What It Can't Do October 10, 2026 · How we generate llms.txt and Markdown copies for our sites, what the proposal asks for, and what Google has said the file does and doesn't do.
- What We Learned Reading AI Overview Citations Separately From Rankings October 10, 2026 · Why we read AI Overview citations apart from search positions, what disagreed when we did, and the rules we now measure answer engines by.
- Two Site Moves, and the URLs Each One Would Have Lost October 10, 2026 · How we moved our first site off Webflow and are moving fabric.pro out of its product app, and the URLs each move would have lost.
- How We Measure Where Programmatic Pages Turn Into Doorways October 10, 2026 · Programmatic SEO builds many pages from one template and one dataset. How we measure the point where those pages turn into doorways.