Heddle blog https://heddle.pro/blog Notes from launching products in search with Heddle, by TechFabric. en Sun, 11 Oct 2026 00:00:00 GMT How long does SEO take? A realistic timeline by competition https://heddle.pro/blog/how-long-does-seo-take https://heddle.pro/blog/how-long-does-seo-take Sun, 11 Oct 2026 00:00:00 GMT Preetham Reddy Most sites see rankings on easy searches in two to three months and real results in four to twelve. Here's what sets your timeline and what you control. seo seo timeline small business marketing How to rank on Google: the method that holds up https://heddle.pro/blog/how-to-rank-on-google https://heddle.pro/blog/how-to-rank-on-google Sun, 11 Oct 2026 00:00:00 GMT Preetham Reddy To rank on Google, answer a real buyer search better than the current results and get the basics right. Here is how to do each step and measure it honestly. SEO Google search Is SEO worth it for small business? When it pays and when it won't https://heddle.pro/blog/is-seo-worth-it-for-small-business https://heddle.pro/blog/is-seo-worth-it-for-small-business Sun, 11 Oct 2026 00:00:00 GMT Preetham Reddy SEO pays off for small businesses whose buyers already search for what they sell. Here's how to tell if that's you, and what to check before paying anyone. seo small business local search SEO for small business: what to do first and what to skip https://heddle.pro/blog/seo-for-small-business https://heddle.pro/blog/seo-for-small-business Sun, 11 Oct 2026 00:00:00 GMT Preetham Reddy SEO for small business means pages that match what buyers type and that Google can find. Here's where to start and what to skip. seo small business local seo How We Write llms.txt for Our Sites, and What It Can't Do https://heddle.pro/blog/how-we-write-llms-txt https://heddle.pro/blog/how-we-write-llms-txt Sat, 10 Oct 2026 00:00:00 GMT Preetham Reddy How we generate llms.txt and Markdown copies for our sites, what the proposal asks for, and what Google has said the file does and doesn't do. llms.txt AEO AI assistants Markdown What We Learned Reading AI Overview Citations Separately From Rankings https://heddle.pro/blog/reading-ai-overview-citations https://heddle.pro/blog/reading-ai-overview-citations Sat, 10 Oct 2026 00:00:00 GMT Preetham Reddy Why we read AI Overview citations apart from search positions, what disagreed when we did, and the rules we now measure answer engines by. AEO GEO AI Overviews Measurement Search Two Site Moves, and the URLs Each One Would Have Lost https://heddle.pro/blog/two-site-moves https://heddle.pro/blog/two-site-moves Sat, 10 Oct 2026 00:00:00 GMT Preetham Reddy How we moved techfabric.com off Webflow and are moving fabric.pro out of its product app, and the URLs each move would have lost. Site migration Redirects Technical SEO Webflow How We Measure Where Programmatic Pages Turn Into Doorways https://heddle.pro/blog/where-programmatic-pages-become-doorways https://heddle.pro/blog/where-programmatic-pages-become-doorways Sat, 10 Oct 2026 00:00:00 GMT Preetham Reddy Programmatic SEO builds many pages from one template and one dataset. How we measure the point where those pages turn into doorways. Programmatic SEO Doorway pages Page families Search