# Heddle

> AI marketing agents that bring a business more qualified leads from Google and AI answers, every page checked first, set up and run with you.

Heddle is a team of AI marketing agents that gets a business found in Google and AI answers, and makes sure every lead gets a fast reply.

- Website: https://heddle.pro
- Headquarters: Gilbert, Arizona, US

## Services

- [Heddle setup](https://heddle.pro/how-it-works): Your first pages live in three to five weeks, built around searches with buyers behind them. Then the agents keep finding, writing, fixing and following up.
- [Heddle](https://heddle.pro/): Heddle's AI marketing agents find the searches your buyers make, publish checked pages, fix the ones that slip, and draft a reply to every enquiry.
- [Heddle Search](https://heddle.pro/pricing): Start with AI agents that rank you in Google and ChatGPT and answer every enquiry. Add explainer videos, then paid search, as you grow.
- [Heddle Search + Video](https://heddle.pro/pricing): Start with AI agents that rank you in Google and ChatGPT and answer every enquiry. Add explainer videos, then paid search, as you grow.
- [Heddle Search + Video + Ads](https://heddle.pro/pricing): Start with AI agents that rank you in Google and ChatGPT and answer every enquiry. Add explainer videos, then paid search, as you grow.

## Alternatives

- [BabyLoveGrowth Alternatives, From Each Vendor's Site](https://heddle.pro/compare/babylovegrowth-alternatives): 4 BabyLoveGrowth alternatives with who each suits, from each vendor's own site, and why buyers look beyond BabyLoveGrowth. Read 11 October 2026.
- [Clearscope Alternatives, From Each Vendor's Site · Heddle](https://heddle.pro/compare/clearscope-alternatives): 6 Clearscope alternatives with who each suits, from each vendor's own site, and why buyers look beyond Clearscope. Read 11 October 2026.
- [Gushwork Alternatives, From Each Vendor's Site · Heddle](https://heddle.pro/compare/gushwork-alternatives): 6 Gushwork alternatives with who each suits, from each vendor's own site, and why buyers look beyond Gushwork. Read 11 October 2026.
- [Outrank Alternatives, From Each Vendor's Site · Heddle](https://heddle.pro/compare/outrank-alternatives): 7 Outrank alternatives with who each suits, from each vendor's own site, and why buyers look beyond Outrank. Read 11 October 2026.
- [Surfer SEO Alternatives, From Each Vendor's Site · Heddle](https://heddle.pro/compare/surfer-seo-alternatives): 7 Surfer SEO alternatives with who each suits, from each vendor's own site, and why buyers look beyond Surfer SEO. Read 11 October 2026.
- [Writesonic Alternatives, From Each Vendor's Site · Heddle](https://heddle.pro/compare/writesonic-alternatives): 6 Writesonic alternatives with who each suits, from each vendor's own site, and why buyers look beyond Writesonic. Read 11 October 2026.

## Buyer question answers

- [What Are AI Overviews? How Google Builds and Links Them](https://heddle.pro/learn/ai-overviews): AI Overviews are AI-generated answers in Google Search that link to sources. When Google shows them, how they are built, and what makes a page eligible.
- [What Is Alt Text? Rules by Image Type · Heddle](https://heddle.pro/learn/alt-text): Alt text is the text alternative for an image, read aloud by screen readers. What to write for informative, decorative, functional and complex images.
- [Answer Engine Optimization (AEO) Explained · Heddle](https://heddle.pro/learn/answer-engine-optimization): AEO means making pages that AI Overviews and ChatGPT search find, read and cite. What Google and OpenAI document, and how to measure citations.
- [What Are Backlinks? How Google Uses Links · Heddle](https://heddle.pro/learn/backlinks): Backlinks are links from other sites to yours. Google uses them to judge relevance and find pages, and treats bought links as spam.
- [What Is a Canonical URL? How Google Chooses One · Heddle](https://heddle.pro/learn/canonical-url): A canonical URL is the version of a page Google picks from a set of duplicates. Redirects, rel=canonical and sitemaps can steer it, but they're hints.
- [ChatGPT Search: OAI-SearchBot, GPTBot and robots.txt](https://heddle.pro/learn/chatgpt-search): ChatGPT search surfaces sites crawled by OAI-SearchBot. Blocking GPTBot does not remove you from search. What each OpenAI crawler does and how to manage it.
- [What Is Click-Through Rate (CTR)? Formula and Use · Heddle](https://heddle.pro/learn/click-through-rate): Click-through rate is clicks divided by impressions. How Google Search Console and Google Ads each report it, and why a good CTR depends on context.
- [What Are Core Web Vitals? LCP, INP, CLS and Thresholds](https://heddle.pro/learn/core-web-vitals): Core Web Vitals are Google's three field metrics for loading, interactivity and visual stability: LCP, INP and CLS. Thresholds, passing, and the Search link.
- [What Is Crawl Budget? How Google Sets It · Heddle](https://heddle.pro/learn/crawl-budget): Crawl budget is the time and resources Google gives to crawling one site, set by crawl capacity and demand. Google says most sites don't need to manage it.
- [What Are Doorway Pages? Google's Definition · Heddle](https://heddle.pro/learn/doorway-pages): Doorway pages are made to rank for similar searches and lead to a less useful page. Google's definition, its four examples, and a test for city pages.
- [What Is E-E-A-T? Google's Definition and Limits · Heddle](https://heddle.pro/learn/e-e-a-t): E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness. Google says it is not a specific ranking factor, and trust matters most.
- [What Are Featured Snippets? How They Work and Opting Out](https://heddle.pro/learn/featured-snippets): Featured snippets are Google results that show the descriptive snippet first. No markup makes a page eligible, but nosnippet and max-snippet can keep you out.
- [Generative Engine Optimization (GEO) Explained · Heddle](https://heddle.pro/learn/generative-engine-optimization): GEO comes from a 2023 research paper on making content visible in AI-generated answers. What the paper measured, its 40% figure, and what to do with it.
- [What Is Google AI Mode? How It Works and Who It Links](https://heddle.pro/learn/google-ai-mode): Google AI Mode answers complex questions with AI and links to pages. Google says it needs no special optimization. How it works and how to measure it.
- [What Is Google Search Console? Reports and Uses · Heddle](https://heddle.pro/learn/google-search-console): Google's free tool for monitoring a site in Search, including what the Performance report measures and where AI Overviews and AI Mode data shows up.
- [What Is Internal Linking? Google's Rules for Links · Heddle](https://heddle.pro/learn/internal-linking): Internal links connect pages on your own site so people and Google can find them. Google's rules for crawlable links, anchor text, and link counts.
- [What Is Keyword Research? Method, Tools and Limits · Heddle](https://heddle.pro/learn/keyword-research): Keyword research finds the words people search for and how often. How to do it with Google Keyword Planner, and what its estimates leave out.
- [What Is llms.txt? Format, Readers and Limits · Heddle](https://heddle.pro/learn/llms-txt): llms.txt is a Markdown map of a site for AI assistants, proposed in 2024. Google Search ignores it; some agents and Lighthouse read it. How to write one.
- [What Is Local SEO? How Google Ranks Local Results · Heddle](https://heddle.pro/learn/local-seo): Local SEO is the work of showing up in nearby searches. Google says local results are mainly based on relevance, distance and prominence.
- [What Is a Meta Description? How Google Uses It · Heddle](https://heddle.pro/learn/meta-description): A meta description is a short summary of a page in its HTML head. Google sometimes shows it as the search snippet. Length, uniqueness and how to write one.
- [Nofollow Links: What They Do and When to Use Them · Heddle](https://heddle.pro/learn/nofollow-links): A nofollow link asks Google not to associate your site with the linked page or crawl it. Google prefers sponsored for paid links and ugc for comments.
- [What Is Programmatic SEO? Patterns and Risks · Heddle](https://heddle.pro/learn/programmatic-seo): Programmatic SEO builds many pages from one search pattern and a dataset. When it works, when Google calls it scaled content abuse, and how to tell.
- [What Is robots.txt? What It Controls and Its Limits · Heddle](https://heddle.pro/learn/robots-txt): robots.txt tells search engine crawlers which URLs on a site they may access. Google says it manages crawl traffic and isn't a way to keep pages out of search.
- [What Is Schema Markup? Formats, Uses and Rules · Heddle](https://heddle.pro/learn/schema-markup): Schema markup is structured data that labels what a page is about, using the schema.org vocabulary. Google uses it to understand pages and show rich results.
- [Site Migration SEO: A Checklist That Holds · Heddle](https://heddle.pro/learn/site-migration-seo): Moving a site off Webflow or out of a product app? Inventory every indexed URL, 301 each one, keep redirects a year, and read results after weeks.
- [What Is a Title Tag? How Google Uses It · Heddle](https://heddle.pro/learn/title-tag): A title tag is the <title> element in a page's HTML. Google uses it and other sources to build the clickable title link in search results. How to write one.
- [What Is an XML Sitemap? Format, Tags and When You Need One](https://heddle.pro/learn/xml-sitemap): An XML sitemap lists a site's URLs to help search engines crawl it. Google says small, well-linked sites may not need one. Here are the tags that matter.

## Free tools

- [llms.txt Generator and Checker, Free · Heddle](https://heddle.pro/tools/llms-txt-generator): Generate an llms.txt from your sitemap or by hand, or check a live one against the llmstxt.org format. It runs in your browser, with no sign-up.
- [Robots.txt Generator and Checker for AI Crawlers · Heddle](https://heddle.pro/tools/robots-txt-generator): Generate a robots.txt that names each AI crawler, or check a live one to see which bots it blocks and the line that decides it. Free, in your browser.
- [Schema Markup Generator (JSON-LD), Free · Heddle](https://heddle.pro/tools/schema-markup-generator): Generate JSON-LD schema markup for an organization, article, FAQ, event, product or breadcrumbs, checked against what Google requires. Free, in your browser.

## Documentation

- [Heddle Documentation: Set Up and Run Heddle · Heddle](https://heddle.pro/docs): How to set up and run Heddle. What to install, putting it on a site, every command and flag, the agents, the configuration files and troubleshooting.
- [Heddle Agents, Autonomy Levels and Kill Switches · Heddle](https://heddle.pro/docs/agents): The 16 agents every install runs, the four autonomy levels, how an agent earns merge from clean runs, the kill switches, and the recommendations ledger.
- [Heddle CLI Command Reference · Heddle](https://heddle.pro/docs/commands): All 32 heddle commands, grouped from setup to operations, with every argument, flag, example and the accounts or tools each one needs.
- [Heddle Configuration Reference: the heddle/ Folder · Heddle](https://heddle.pro/docs/configuration): Every file in a site's heddle/ folder, from company.json to autonomy.json and site.json, with each field's type, default and what reads it.
- [Getting Started with Heddle: What to Install and Set Up](https://heddle.pro/docs/getting-started): What to install and sign up for before running Heddle, from Node.js 22+, git and the GitHub CLI to Cloudflare, Search Console, DataForSEO and email.
- [Install Heddle on a New Site · Heddle](https://heddle.pro/docs/install): Setting Heddle up on a site in order, from the heddle/ folder and the build gates to Cloudflare, email, Search Console, GitHub and cutover.
- [Troubleshooting Heddle: Email, Cloudflare, Indexing and Data](https://heddle.pro/docs/troubleshooting): 17 problems seen while setting up and running Heddle on our own sites, from quarantined mail to IndexNow's first 403, each with the cause and the fix.

## Pages

- [AI SEO Agents for Content, Links, Leads and Ads · Heddle](https://heddle.pro/agents): AI agents that find what your buyers search for, write and improve your pages, earn links, draft replies to enquiries and plan ads, so your site grows.
- [Preetham Reddy, author on the Heddle blog · Heddle](https://heddle.pro/authors/preetham): Posts by Preetham Reddy (Founder, Heddle) on the Heddle blog, about programmatic seo, answer engines and search measurement.
- [The Heddle Blog: Launching Products in Search · Heddle](https://heddle.pro/blog): Notes from launching products in search and answer engines: what was measured, what broke, and the rule each mistake produced.
- [How long does SEO take? A realistic timeline by competition](https://heddle.pro/blog/how-long-does-seo-take): Most sites see rankings on easy searches in two to three months and real results in four to twelve. Here's what sets your timeline and what you control.
- [How to rank on Google: the method that holds up](https://heddle.pro/blog/how-to-rank-on-google): To rank on Google, answer a real buyer search better than the current results and get the basics right. Here is how to do each step and measure it honestly.
- [How We Write llms.txt, and What It Can't Do](https://heddle.pro/blog/how-we-write-llms-txt): How we generate llms.txt and Markdown copies for our sites, what the proposal asks for, and what Google has said the file does and doesn't do.
- [Is SEO Worth It for Small Business? When It Pays](https://heddle.pro/blog/is-seo-worth-it-for-small-business): SEO pays off for small businesses whose buyers already search for what they sell. Here's how to tell if that's you, and what to check before paying anyone.
- [Reading AI Overview Citations Apart From Rankings](https://heddle.pro/blog/reading-ai-overview-citations): Why we read AI Overview citations apart from search positions, what disagreed when we did, and the rules we now measure answer engines by.
- [SEO for small business: what to do first and what to skip](https://heddle.pro/blog/seo-for-small-business): SEO for small business means pages that match what buyers type and that Google can find. Here's where to start and what to skip.
- [Two Site Moves and the URLs Each Would Have Lost](https://heddle.pro/blog/two-site-moves): How we moved our first site off Webflow and are moving fabric.pro out of its product app, and the URLs each move would have lost.
- [Where Programmatic Pages Turn Into Doorways](https://heddle.pro/blog/where-programmatic-pages-become-doorways): Programmatic SEO builds many pages from one template and one dataset. How we measure the point where those pages turn into doorways.
- [Heddle Brand Assets and Guidelines · Heddle](https://heddle.pro/brand): Heddle logos in SVG and PNG, the colours, the type, the backgrounds, and the sentence that describes Heddle. Download the kit, or read the rules first.
- [SEO and Content Quality Checks That Fail the Build · Heddle](https://heddle.pro/checks): 26 checks Heddle runs on every built page, from titles and redirects to repeated sentences, unsupported claims and copy that reads as AI-written.
- [Agent-Ready Check: llms.txt, Twins and Crawlers · Heddle](https://heddle.pro/checks/agent-ready): Heddle's agent-ready check. llms.txt, Markdown twins that agree with their pages, _headers under its limit, answer-engine crawlers allowed, JSON-LD @ids, an ans
- [Answer Check: Does Each Section Answer Its Question?](https://heddle.pro/checks/answers): Heddle's answers check. do openings, sections and FAQ answers answer their question outright? Why it exists, and the failure that produced it.
- [Apology Check: First-Person Disclaimers in Copy · Heddle](https://heddle.pro/checks/apology): Heddle's apology check. First-person disclaimers of the writer's own experience. Why it exists, and the failure that produced it.
- [assets Check · Heddle](https://heddle.pro/checks/assets): Heddle's assets check. No image, script, stylesheet, font, video or embed loaded from a host the site does not control, unless allow-listed with a reason.
- [Buyer Check: Would the Reader Want to Talk? · Heddle](https://heddle.pro/checks/buyer): Heddle's buyer check. would this page's reader understand it and want to talk? Why it exists, and the failure that produced it.
- [Claims Check: Wording a Company Can't Back · Heddle](https://heddle.pro/checks/claims): Heddle's claims check. Wording company.json forbids: tiers not held, retired names, unearned designations. Why it exists, and the failure that produced it.
- [Density Check: Walls of Text on Web Pages · Heddle](https://heddle.pro/checks/density): Heddle's density check. No paragraph over 80 words outside articles, and no 80-word block before the first heading.
- [diagrams Check · Heddle](https://heddle.pro/checks/diagrams): Heddle's diagrams check. Mermaid diagrams captioned, rendered in the brand theme and safe; no pasted SVG in new posts; built figures captioned, named, and their
- [Event Schema Check: Markup, Times and Share Cards · Heddle](https://heddle.pro/checks/events): Heddle's events check. Event markup complete with local times and offsets, offers only while there are seats, share cards that resolve, and nothing on an event 
- [Grounded Check: Claims Beyond the Cited Source · Heddle](https://heddle.pro/checks/grounded): Heddle's grounded check. does each paragraph stay within the pages it links to? Why it exists, and the failure that produced it.
- [Helpful Content Check: Google's Own Questions · Heddle](https://heddle.pro/checks/helpful): Heddle's helpful check. does each page meet Google's helpful-content self-assessment, with a baseline that only tightens?
- [Humanizer Check: Copy That Reads as AI-Written · Heddle](https://heddle.pro/checks/humanizer): Heddle's humanizer check. Vocabulary, punctuation and rhythm that read as machine-written. Why it exists, and the failure that produced it.
- [images Check · Heddle](https://heddle.pro/checks/images): Heddle's images check. Every built <img> has width and height, content images are in heddle/image-dimensions.json, lazy loading, and no screenshot marker left i
- [Known-Errors Check: Mistakes That Shipped Before · Heddle](https://heddle.pro/checks/known-errors): Heddle's known errors check. Mistakes known-errors.json says have shipped before, plus a byline written in the third person.
- [Meta Check: Titles, Descriptions and Canonicals · Heddle](https://heddle.pro/checks/meta): Heddle's meta check. Titles, descriptions, canonicals, share cards, H1s, breadcrumbs and crawl paths on the built pages.
- [Orphan Pages Check: Pages Nothing Links To · Heddle](https://heddle.pro/checks/orphans): Heddle's orphans check. Pages with no inbound link from another page, nav coverage, and family links to nowhere.
- [outbound Check · Heddle](https://heddle.pro/checks/outbound): Heddle's outbound check. Every link to another site resolves (a redirect passes); needs the network, so run it by hand, never in CI.
- [Quality Check: Generic, Hype and Defensive Copy · Heddle](https://heddle.pro/checks/quality): Heddle's quality check. is each paragraph apologetic, generic, hype, defensive or machine-written? Why it exists, and the failure that produced it.
- [restatement Check · Heddle](https://heddle.pro/checks/restatement): Heddle's restatement check. Network: does a post copy or reword the pages it lists as sources more than any approved explainer did?
- [Search Surface Check: Titles That Hold Rankings · Heddle](https://heddle.pro/checks/search-surface): Heddle's search surface check. Titles, H1s and canonicals against the recorded surface; one page per local search.
- [Statistics Page Check: Sources, Dates, Changelog · Heddle](https://heddle.pro/checks/statistics): Heddle's statistics check. Statistics pages: every figure on the page with its source linked, a changelog as new as the newest figure, and a review date that ha
- [Surface Check: Share Cards, Schema and Dates · Heddle](https://heddle.pro/checks/surface): Heddle's surface check. The full share card, typed JSON-LD per page kind, post dates and images, FAQ markup, alt text and sitemap dates on the built pages.
- [Free Tool Page Check: Working, Free, Untracked · Heddle](https://heddle.pro/checks/tools): Heddle's tools check. Free tool pages: the tool is in the HTML, WebApplication markup says it is free, the method is stated, and nothing on the page tracks the 
- [Uniqueness Check: Repeated Sentences Across Pages · Heddle](https://heddle.pro/checks/uniqueness): Heddle's uniqueness check. Share of each family page's 8+ word sentences also on a sibling, against the family's ceiling.
- [URL Check: Redirects and Legacy URLs After a Move · Heddle](https://heddle.pro/checks/urls): Heddle's urls check. Legacy URLs resolve; no redirect hides a built page; internal links reach a page. Why it exists, and the failure that produced it.
- [Voice Check: Internal Language on Public Pages · Heddle](https://heddle.pro/checks/voice): Heddle's voice check. Internal language and avoided name spellings on public pages; every page has a reader. Why it exists, and the failure that produced it.
- [AI SEO Tool Alternatives, From Each Vendor's Site · Heddle](https://heddle.pro/compare): Alternatives to the AI SEO and content tools buyers compare, with who each suits in its vendor's own words and a source for every reason to look elsewhere.
- [Book a Demo · Heddle](https://heddle.pro/contact): See Heddle on your own site. On a short call we show you the searches your buyers make where you don't show up yet, with a free search audit.
- [SEO and AI Search Terms, Explained From the Sources · Heddle](https://heddle.pro/learn): AI Overviews, ChatGPT search, schema markup, Core Web Vitals, local SEO and more, each explained from Google's and OpenAI's own documents.
- [Heddle Privacy Notice for the Contact Form · Heddle](https://heddle.pro/legal/privacy): What heddle.pro collects when you send the contact form, who reads it, how long it's kept, and how to have it deleted. The site runs no analytics.
- [Programmatic SEO Patterns: 12 Page Families · Heddle](https://heddle.pro/patterns): Locations, comparisons, alternatives, integrations, templates and seven more page families, each with the material its pages need and its doorway risk.
- [Alternatives pages for SEO: what each one needs · Heddle](https://heddle.pro/patterns/alternatives): Building "[product] alternatives" pages at scale. What every page needs, how they link, and their doorway risk, from Heddle's catalog.
- [Buyer question pages for search and AI answers · Heddle](https://heddle.pro/patterns/answers): Building "[question a buyer asks]" pages at scale. What every page needs, how they link, and their doorway risk, from Heddle's catalog.
- [Comparison pages (A vs B): what each one needs · Heddle](https://heddle.pro/patterns/comparisons): Building "[A] vs [B]" pages at scale. What every page needs, how they link, and their doorway risk, from Heddle's catalog.
- [Directory pages for programmatic SEO · Heddle](https://heddle.pro/patterns/directories): Building "[category] with [attribute]" pages at scale. What every page needs, how they link, and their doorway risk, from Heddle's catalog.
- [Event pages for SEO: the markup each session needs · Heddle](https://heddle.pro/patterns/events): Building "[event name] [city] / [topic] meetup [city]" pages at scale. What every page needs, how they link, and their doorway risk, from Heddle's catalog.
- [Examples and case study pages for SEO · Heddle](https://heddle.pro/patterns/examples): Building "[type] examples for [use case]" pages at scale. What every page needs, how they link, and their doorway risk, from Heddle's catalog.
- [News explainer pages: what a release means to buyers](https://heddle.pro/patterns/explainers): Building "what [new release] means for [buyer]" pages at scale. What every page needs, how they link, and their doorway risk, from Heddle's catalog.
- [Hire-a-role pages for programmatic SEO · Heddle](https://heddle.pro/patterns/hire-role): Building "hire [role] / [role] for hire" pages at scale. What every page needs, how they link, and their doorway risk, from Heddle's catalog.
- [Industry and persona pages for programmatic SEO · Heddle](https://heddle.pro/patterns/industries): Building "[solution] for [audience]" pages at scale. What every page needs, how they link, and their doorway risk, from Heddle's catalog.
- [Integration pages: what each app pair needs · Heddle](https://heddle.pro/patterns/integrations): Building "[app A] [app B] integration" pages at scale. What every page needs, how they link, and their doorway risk, from Heddle's catalog.
- [Location pages for SEO: what each city page needs · Heddle](https://heddle.pro/patterns/locations): Building "[service] company in [city]" pages at scale. What every page needs, how they link, and their doorway risk, from Heddle's catalog.
- [Statistics pages: figures built to be cited · Heddle](https://heddle.pro/patterns/statistics): Building "[subject] statistics / [subject] by the numbers" pages at scale. What every page needs, how they link, and their doorway risk, from Heddle's catalog.
- [Template pages for programmatic SEO · Heddle](https://heddle.pro/patterns/templates): Building "[use case] template" pages at scale. What every page needs, how they link, and their doorway risk, from Heddle's catalog.
- [Free tool pages: generators and checkers that rank · Heddle](https://heddle.pro/patterns/tools): Building "[thing] generator / [thing] checker / [thing] calculator" pages at scale, the material each needs, and their doorway risk.
- [SEO Playbook for People and Their Coding Agents · Heddle](https://heddle.pro/playbook): Heddle's SEO, AEO and GEO playbook: a 44-item technical checklist with sources and 33 mistakes with their rules, installable as an Agent Skill.
- [SEO Mistakes We Made and the Rule Each One Produced · Heddle](https://heddle.pro/playbook/seo-mistakes): 33 SEO mistakes from our own sites in 2026: titles, city pages, sitemaps, share images and reading positions, each with what happened and the rule it left.
- [Technical SEO Checklist for Google and AI Answers · Heddle](https://heddle.pro/playbook/technical-seo-checklist): 44 technical SEO items every page needs to rank in Google and be quoted by AI assistants, each with its primary source and the check that enforces it.
- [Free SEO and AI Search Tools: llms.txt, robots.txt, Schema](https://heddle.pro/tools): Free tools that write and check llms.txt, robots.txt for AI crawlers, and schema markup, using the same rules Heddle's gates apply. No sign-up, no tracking.

## Agent Skill

Heddle's SEO, AEO and GEO playbook as an Agent Skill (SKILL.md and reference files), for coding agents that read skills. Unzip it into a skills folder, such as ~/.claude/skills for Claude Code.

- [SKILL.md](https://heddle.pro/playbook/SKILL.md): when to use it, the rules, and its references
- [heddle-playbook.zip](https://heddle.pro/playbook/heddle-playbook.zip): the whole skill folder, to install

## Reading this site as Markdown

Every page has a Markdown twin at the same path with `.md` appended (`/index.md` for the home page): the title, the answer, a canonical line and the body.

- [Heddle: AI Marketing Agents That Turn Search Into Leads](https://heddle.pro/index.md)
- [AI SEO Agents for Content, Links, Leads and Ads · Heddle](https://heddle.pro/agents.md)
- [Preetham Reddy, author on the Heddle blog · Heddle](https://heddle.pro/authors/preetham.md)
- [The Heddle Blog: Launching Products in Search · Heddle](https://heddle.pro/blog.md)
- [How long does SEO take? A realistic timeline by competition](https://heddle.pro/blog/how-long-does-seo-take.md)
- [How to rank on Google: the method that holds up](https://heddle.pro/blog/how-to-rank-on-google.md)
- [How We Write llms.txt, and What It Can't Do](https://heddle.pro/blog/how-we-write-llms-txt.md)
- [Is SEO Worth It for Small Business? When It Pays](https://heddle.pro/blog/is-seo-worth-it-for-small-business.md)
- [Reading AI Overview Citations Apart From Rankings](https://heddle.pro/blog/reading-ai-overview-citations.md)
- [SEO for small business: what to do first and what to skip](https://heddle.pro/blog/seo-for-small-business.md)
- [Two Site Moves and the URLs Each Would Have Lost](https://heddle.pro/blog/two-site-moves.md)
- [Where Programmatic Pages Turn Into Doorways](https://heddle.pro/blog/where-programmatic-pages-become-doorways.md)
- [Heddle Brand Assets and Guidelines · Heddle](https://heddle.pro/brand.md)
- [SEO and Content Quality Checks That Fail the Build · Heddle](https://heddle.pro/checks.md)
- [Agent-Ready Check: llms.txt, Twins and Crawlers · Heddle](https://heddle.pro/checks/agent-ready.md)
- [Answer Check: Does Each Section Answer Its Question?](https://heddle.pro/checks/answers.md)
- [Apology Check: First-Person Disclaimers in Copy · Heddle](https://heddle.pro/checks/apology.md)
- [assets Check · Heddle](https://heddle.pro/checks/assets.md)
- [Buyer Check: Would the Reader Want to Talk? · Heddle](https://heddle.pro/checks/buyer.md)
- [Claims Check: Wording a Company Can't Back · Heddle](https://heddle.pro/checks/claims.md)
- [Density Check: Walls of Text on Web Pages · Heddle](https://heddle.pro/checks/density.md)
- [diagrams Check · Heddle](https://heddle.pro/checks/diagrams.md)
- [Event Schema Check: Markup, Times and Share Cards · Heddle](https://heddle.pro/checks/events.md)
- [Grounded Check: Claims Beyond the Cited Source · Heddle](https://heddle.pro/checks/grounded.md)
- [Helpful Content Check: Google's Own Questions · Heddle](https://heddle.pro/checks/helpful.md)
- [Humanizer Check: Copy That Reads as AI-Written · Heddle](https://heddle.pro/checks/humanizer.md)
- [images Check · Heddle](https://heddle.pro/checks/images.md)
- [Known-Errors Check: Mistakes That Shipped Before · Heddle](https://heddle.pro/checks/known-errors.md)
- [Meta Check: Titles, Descriptions and Canonicals · Heddle](https://heddle.pro/checks/meta.md)
- [Orphan Pages Check: Pages Nothing Links To · Heddle](https://heddle.pro/checks/orphans.md)
- [outbound Check · Heddle](https://heddle.pro/checks/outbound.md)
- [Quality Check: Generic, Hype and Defensive Copy · Heddle](https://heddle.pro/checks/quality.md)
- [restatement Check · Heddle](https://heddle.pro/checks/restatement.md)
- [Search Surface Check: Titles That Hold Rankings · Heddle](https://heddle.pro/checks/search-surface.md)
- [Statistics Page Check: Sources, Dates, Changelog · Heddle](https://heddle.pro/checks/statistics.md)
- [Surface Check: Share Cards, Schema and Dates · Heddle](https://heddle.pro/checks/surface.md)
- [Free Tool Page Check: Working, Free, Untracked · Heddle](https://heddle.pro/checks/tools.md)
- [Uniqueness Check: Repeated Sentences Across Pages · Heddle](https://heddle.pro/checks/uniqueness.md)
- [URL Check: Redirects and Legacy URLs After a Move · Heddle](https://heddle.pro/checks/urls.md)
- [Voice Check: Internal Language on Public Pages · Heddle](https://heddle.pro/checks/voice.md)
- [AI SEO Tool Alternatives, From Each Vendor's Site · Heddle](https://heddle.pro/compare.md)
- [BabyLoveGrowth Alternatives, From Each Vendor's Site](https://heddle.pro/compare/babylovegrowth-alternatives.md)
- [Clearscope Alternatives, From Each Vendor's Site · Heddle](https://heddle.pro/compare/clearscope-alternatives.md)
- [Gushwork Alternatives, From Each Vendor's Site · Heddle](https://heddle.pro/compare/gushwork-alternatives.md)
- [Outrank Alternatives, From Each Vendor's Site · Heddle](https://heddle.pro/compare/outrank-alternatives.md)
- [Surfer SEO Alternatives, From Each Vendor's Site · Heddle](https://heddle.pro/compare/surfer-seo-alternatives.md)
- [Writesonic Alternatives, From Each Vendor's Site · Heddle](https://heddle.pro/compare/writesonic-alternatives.md)
- [Book a Demo · Heddle](https://heddle.pro/contact.md)
- [Heddle Documentation: Set Up and Run Heddle · Heddle](https://heddle.pro/docs.md)
- [Heddle Agents, Autonomy Levels and Kill Switches · Heddle](https://heddle.pro/docs/agents.md)
- [Heddle CLI Command Reference · Heddle](https://heddle.pro/docs/commands.md)
- [Heddle Configuration Reference: the heddle/ Folder · Heddle](https://heddle.pro/docs/configuration.md)
- [Getting Started with Heddle: What to Install and Set Up](https://heddle.pro/docs/getting-started.md)
- [Install Heddle on a New Site · Heddle](https://heddle.pro/docs/install.md)
- [Troubleshooting Heddle: Email, Cloudflare, Indexing and Data](https://heddle.pro/docs/troubleshooting.md)
- [How Heddle Works: From First Call to Qualified Leads](https://heddle.pro/how-it-works.md)
- [SEO and AI Search Terms, Explained From the Sources · Heddle](https://heddle.pro/learn.md)
- [What Are AI Overviews? How Google Builds and Links Them](https://heddle.pro/learn/ai-overviews.md)
- [What Is Alt Text? Rules by Image Type · Heddle](https://heddle.pro/learn/alt-text.md)
- [Answer Engine Optimization (AEO) Explained · Heddle](https://heddle.pro/learn/answer-engine-optimization.md)
- [What Are Backlinks? How Google Uses Links · Heddle](https://heddle.pro/learn/backlinks.md)
- [What Is a Canonical URL? How Google Chooses One · Heddle](https://heddle.pro/learn/canonical-url.md)
- [ChatGPT Search: OAI-SearchBot, GPTBot and robots.txt](https://heddle.pro/learn/chatgpt-search.md)
- [What Is Click-Through Rate (CTR)? Formula and Use · Heddle](https://heddle.pro/learn/click-through-rate.md)
- [What Are Core Web Vitals? LCP, INP, CLS and Thresholds](https://heddle.pro/learn/core-web-vitals.md)
- [What Is Crawl Budget? How Google Sets It · Heddle](https://heddle.pro/learn/crawl-budget.md)
- [What Are Doorway Pages? Google's Definition · Heddle](https://heddle.pro/learn/doorway-pages.md)
- [What Is E-E-A-T? Google's Definition and Limits · Heddle](https://heddle.pro/learn/e-e-a-t.md)
- [What Are Featured Snippets? How They Work and Opting Out](https://heddle.pro/learn/featured-snippets.md)
- [Generative Engine Optimization (GEO) Explained · Heddle](https://heddle.pro/learn/generative-engine-optimization.md)
- [What Is Google AI Mode? How It Works and Who It Links](https://heddle.pro/learn/google-ai-mode.md)
- [What Is Google Search Console? Reports and Uses · Heddle](https://heddle.pro/learn/google-search-console.md)
- [What Is Internal Linking? Google's Rules for Links · Heddle](https://heddle.pro/learn/internal-linking.md)
- [What Is Keyword Research? Method, Tools and Limits · Heddle](https://heddle.pro/learn/keyword-research.md)
- [What Is llms.txt? Format, Readers and Limits · Heddle](https://heddle.pro/learn/llms-txt.md)
- [What Is Local SEO? How Google Ranks Local Results · Heddle](https://heddle.pro/learn/local-seo.md)
- [What Is a Meta Description? How Google Uses It · Heddle](https://heddle.pro/learn/meta-description.md)
- [Nofollow Links: What They Do and When to Use Them · Heddle](https://heddle.pro/learn/nofollow-links.md)
- [What Is Programmatic SEO? Patterns and Risks · Heddle](https://heddle.pro/learn/programmatic-seo.md)
- [What Is robots.txt? What It Controls and Its Limits · Heddle](https://heddle.pro/learn/robots-txt.md)
- [What Is Schema Markup? Formats, Uses and Rules · Heddle](https://heddle.pro/learn/schema-markup.md)
- [Site Migration SEO: A Checklist That Holds · Heddle](https://heddle.pro/learn/site-migration-seo.md)
- [What Is a Title Tag? How Google Uses It · Heddle](https://heddle.pro/learn/title-tag.md)
- [What Is an XML Sitemap? Format, Tags and When You Need One](https://heddle.pro/learn/xml-sitemap.md)
- [Heddle Privacy Notice for the Contact Form · Heddle](https://heddle.pro/legal/privacy.md)
- [Programmatic SEO Patterns: 12 Page Families · Heddle](https://heddle.pro/patterns.md)
- [Alternatives pages for SEO: what each one needs · Heddle](https://heddle.pro/patterns/alternatives.md)
- [Buyer question pages for search and AI answers · Heddle](https://heddle.pro/patterns/answers.md)
- [Comparison pages (A vs B): what each one needs · Heddle](https://heddle.pro/patterns/comparisons.md)
- [Directory pages for programmatic SEO · Heddle](https://heddle.pro/patterns/directories.md)
- [Event pages for SEO: the markup each session needs · Heddle](https://heddle.pro/patterns/events.md)
- [Examples and case study pages for SEO · Heddle](https://heddle.pro/patterns/examples.md)
- [News explainer pages: what a release means to buyers](https://heddle.pro/patterns/explainers.md)
- [Hire-a-role pages for programmatic SEO · Heddle](https://heddle.pro/patterns/hire-role.md)
- [Industry and persona pages for programmatic SEO · Heddle](https://heddle.pro/patterns/industries.md)
- [Integration pages: what each app pair needs · Heddle](https://heddle.pro/patterns/integrations.md)
- [Location pages for SEO: what each city page needs · Heddle](https://heddle.pro/patterns/locations.md)
- [Statistics pages: figures built to be cited · Heddle](https://heddle.pro/patterns/statistics.md)
- [Template pages for programmatic SEO · Heddle](https://heddle.pro/patterns/templates.md)
- [Free tool pages: generators and checkers that rank · Heddle](https://heddle.pro/patterns/tools.md)
- [SEO Playbook for People and Their Coding Agents · Heddle](https://heddle.pro/playbook.md)
- [SEO Mistakes We Made and the Rule Each One Produced · Heddle](https://heddle.pro/playbook/seo-mistakes.md)
- [Technical SEO Checklist for Google and AI Answers · Heddle](https://heddle.pro/playbook/technical-seo-checklist.md)
- [Heddle Plans: Search, Video and Ads · Heddle](https://heddle.pro/pricing.md)
- [Free SEO and AI Search Tools: llms.txt, robots.txt, Schema](https://heddle.pro/tools.md)
- [llms.txt Generator and Checker, Free · Heddle](https://heddle.pro/tools/llms-txt-generator.md)
- [Robots.txt Generator and Checker for AI Crawlers · Heddle](https://heddle.pro/tools/robots-txt-generator.md)
- [Schema Markup Generator (JSON-LD), Free · Heddle](https://heddle.pro/tools/schema-markup-generator.md)
- [llms-full.txt](https://heddle.pro/llms-full.txt): this file followed by every twin.