Agents
Your website should bring in buyers every week, without you hiring a marketing team to make it happen. Heddle's agents do that team's work. They learn your business, find what your buyers search for, write and improve the pages, and earn the links. They also draft replies to new enquiries and plan ads for the searches you don't win yet. You approve anything that speaks for you.
01 · Learn your business and your market
Learns your products, services, buyers, locations, proof points, competitors and voice, and keeps them current, so every other agent works from the same facts.
Reads your live site each week and compares it with the heddle/ folder. A new product, a changed price or a claim with no evidence on file becomes a proposed edit, each with the page it came from.
Maps the searches your buyers make before they decide who to call, and checks whether Google and AI answers mention you for each one.
Measures volume and cost per click for your buyer phrases, reads the live results page and the AI Overview for each tracked search, and records who shows up and whether you do.
Studies what already ranks, finds the gaps, and builds a ranked plan of pages and posts to fill them.
Turns the research and Search Console into heddle/plan.json: which pages to build, which to refresh, which searches to cover with ads for now, each with the demand behind it and the agent that owns it.
02 · Get found in Google and AI answers
Writes pages and explainers around real buyer searches and news in your field, and publishes them once every check passes.
Takes the posts in the plan and the news items that change what your buyers should do, drafts each from its sources, and checks it against the sources, your claims and your published pages.
Adds the next comparison, alternative, location or integration pages, in order of measured demand.
Drafts the next rows of a page family from the plan, each with its sources, and holds back any row missing the material its page needs.
Turns an author's notes into a post in their voice, for their approval.
Drafts only from material the author supplied, never invents an experience, and publishes only on the author's signed approval.
Fixes the pages sitting just off page one: titles that lead with the phrase buyers type, direct answers, and links from pages that already rank.
Reads Search Console and the live results each day and proposes title, answer and link changes, each read against the results page first.
Keeps improving pages after they go live, so they stay relevant as searches and AI answers change.
Finds pages losing clicks or position, pages with dated facts, and pages the AI answers stopped citing, and rewrites the sections that slipped. Every rewrite passes the same checks as a new page.
03 · Turn visitors into qualified leads
Keeps the site fast, readable and easy to act on, so buyers understand what you offer, trust you and take the next step.
Measures Core Web Vitals, runs the build checks against the live site, tests the contact form end to end, and proposes fixes for slow pages, missing metadata, broken links and pages without a clear next step.
Makes sure every enquiry gets a fast, personal answer and doesn't go cold.
Reads each new enquiry, researches the company behind it, rates the fit against your buyers, and sends the owner a drafted reply to send in one click. It reminds them when an enquiry has waited too long.
Plans paid search for the searches you don't rank for yet, so the pipeline keeps moving while organic grows, and retires each campaign when the page ranks.
Drafts campaigns, keywords and ads from the plan, sized from measured cost per click, as a file your ads account imports. It never launches or spends; a person does.
The pictures are examples, from a made-up payroll app for restaurants. On heddle.pro itself every agent runs at report: it emails what it would have done and changes nothing.
You stay in control
Every agent begins by emailing what it would have done, and changes nothing. You see its judgement before you trust it.
Next, an agent prepares the change and sends you a link to approve it. Nothing goes live until you click.
After a run of clean weeks, you can let the content, SEO and refresh agents publish on their own. Every page still passes every check first.
Pitches, replies to buyers, ads and anything under a person's name are always drafted, never sent. Any agent stops with one switch.
Two more agents keep watch over the rest. The watchdog checks every hour that every agent has run and succeeded, and emails once per problem. The canary sends a test brief through the real pipeline every night and throws the result away, to catch a broken model, key or check before real work hits it.
All of them. Every business gets the same 12 agents, plus two that watch over the rest. Each starts by reporting what it would do, and you decide which ones do more, and when.
No. The authority agent drafts pitches and the follow-up agent drafts replies, and a person on your team sends each one from their own email. The paid agent plans campaigns; it never spends your money.
Only once you let them. After a run of clean weeks, the content, SEO and refresh agents can publish pages that pass every check. Anything under a person's name, anything sent outside your company, and any change to the facts about your business always waits for you.
Tell us, or flip its switch yourself. It stops before its next run, and nothing else changes.
Each agent checks the budget before it starts and stops if the money is running low. Every weekly report says what each run cost, and nothing ever tops up an account on its own.
Work with us
Tell us about your business and who buys from you. On a short call we'll show you the searches your buyers make where you don't show up yet, and what the agents would do about them in their first month.
On the call, for your site