Author
Preetham Reddy
Preetham Reddy (Founder, Heddle) writes on the Heddle blog about programmatic seo, answer engines and search measurement. Every post here under this name was written or approved by Preetham. 8 posts so far, listed below, newest first, with the day each was published.
Posts by Preetham
- How long does SEO take? A realistic timeline by competition · Most sites see rankings on easy searches in two to three months and real results in four to twelve. Here's what sets your timeline and what you control.
- How to rank on Google: the method that holds up · To rank on Google, answer a real buyer search better than the current results and get the basics right. Here is how to do each step and measure it honestly.
- Is SEO worth it for small business? When it pays and when it won't · SEO pays off for small businesses whose buyers already search for what they sell. Here's how to tell if that's you, and what to check before paying anyone.
- SEO for small business: what to do first and what to skip · SEO for small business means pages that match what buyers type and that Google can find. Here's where to start and what to skip.
- How We Write llms.txt for Our Sites, and What It Can't Do · How we generate llms.txt and Markdown copies for our sites, what the proposal asks for, and what Google has said the file does and doesn't do.
- What We Learned Reading AI Overview Citations Separately From Rankings · Why we read AI Overview citations apart from search positions, what disagreed when we did, and the rules we now measure answer engines by.
- Two Site Moves, and the URLs Each One Would Have Lost · How we moved our consultancy's site off Webflow and are moving fabric.pro out of its product app, and the URLs each move would have lost.
- How We Measure Where Programmatic Pages Turn Into Doorways · Programmatic SEO builds many pages from one template and one dataset. How we measure the point where those pages turn into doorways.