[subject] statistics / [subject] by the numbers
Statistics pages
Statistics pages answer searches shaped like "[subject] statistics / [subject] by the numbers", such as "AI Overview statistics". A writer, analyst or answer engine looking for a number to cite, with its source and date. The pattern suits service firms and product companies. Every page needs 5 things its siblings don't have, starting with subject, and Heddle rates its doorway risk as low.
What you get: statistics pages only for searches people in your market actually make, each with facts of its own, so none reads as a copy of another. We measure the searches before anything is written, and a page missing anything listed below isn't published.
Who is searching
A writer, analyst or answer engine looking for a number to cite, with its source and date. They will link to whoever states it most checkably, so the page is built to be cited. Every figure traced to a primary source, dated, and kept current.
What every page needs
A row missing any of these is skipped by heddle validate. It isn't published thin.
- subjectWhat the numbers are about, measured as a search ('<subject> statistics' or the specific figure people look up, such as '<company> revenue').
- figuresEach figure: the statement, the value, the primary source (the filing, the release, the measurement itself, never a roundup of other roundups) and the date it was true. Distinctions that change the meaning (run-rate versus reported, sample size, region) are stated beside the figure, not glossed.
- changelogDated entries, newest first: what changed and why. The record of when the page was last true.
- refreshWhenWhat triggers an update: an announcement, a filing, a quarterly measurement. Someone owns it.
- reviewedOnThe reviewed on for this page, specific to its row.
What the family shares
By design, every page in the family carries the same sections (how the figures were collected; how to cite this page). Everything else comes from the row.
How the pages link
Linked from every page that quotes one of its figures; outreach points writers at it.
What to avoid
- A figure without a primary source or a date.
- Invented, estimated or rounded-up figures presented as measured.
- A page that is never updated: a stale statistics page is cited wrong.
Doorway risk
Heddle rates this family's doorway risk as low, for the reason its spec gives. Usually one or two pages, each with its own figures. The risk is staleness, not duplication. The statistics check fails a page whose changelog has not moved past its newest figure. Heddle's uniqueness check fails any built page whose eight-word sentences repeat on its siblings beyond 80%.
Questions
What should a statistics page include?
A page goes out only when its row has subject, figures, changelog, refresh when and reviewed on, the parts a template can't write. The family shares how the figures were collected and how to cite this page.
Can statistics pages be doorway pages?
Heddle rates the risk as low. Usually one or two pages, each with its own figures. The risk is staleness, not duplication. The statistics check fails a page whose changelog has not moved past its newest figure. Built pages are checked against their siblings, and one whose eight-word sentences repeat beyond 80% fails.
How should statistics pages link to each other?
Linked from every page that quotes one of its figures; outreach points writers at it.
Work with us
Find out if statistics pages fit your site.
Tell us about your business and who buys from you. On a short call we'll show you the searches your buyers make where you don't show up yet, and what the agents would do about them in their first month.
On the call, for your site
- The searches your buyers makeMeasured, with how many people make each one
- Where you show up, and where you don'tOn Google and in ChatGPT's answers
- The agents' first monthThe pages, fixes and links they would start with
Catalog version ddb1b16