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[category] with [attribute]

Directories pages

Directories pages answer searches shaped like "[category] with [attribute]", such as "CRM tools with offline access". The searcher wants a shortlist that meets one requirement. The pattern suits product companies. Every page needs 5 things its siblings don't have, starting with category, and Heddle rates its doorway risk as medium.

What you get: directories pages only for searches people in your market actually make, each with facts of its own, so none reads as a copy of another. We measure the searches before anything is written, and a page missing anything listed below isn't published.

medium doorway riskItemListceiling 80%

Who is searching

The searcher wants a shortlist that meets one requirement.

What every page needs

A row missing any of these is skipped by heddle validate. It isn't published thin.

  • categoryThe category for this page, specific to its row.
  • attributeThe attribute for this page, specific to its row.
  • listingsAt least five verified entries that genuinely have the attribute.
  • sourcesThe sources for this page, specific to its row.
  • reviewedOnThe reviewed on for this page, specific to its row.

What the family shares

By design, every page in the family carries the same section (how listings are verified). Everything else comes from the row.

How the pages link

Same category, other attributes.

What to avoid

  • Combinations with fewer than five real listings.

Doorway risk

Heddle rates this family's doorway risk as medium, for the reason its spec gives. Sparse combinations are thin. Heddle's uniqueness check fails any built page whose eight-word sentences repeat on its siblings beyond 80%.

Questions

What should a directories page include?

A page goes out only when its row has category, attribute, listings, sources and reviewed on, the parts a template can't write. The family shares how listings are verified.

Can directories pages be doorway pages?

Heddle rates the risk as medium. Sparse combinations are thin. Built pages are checked against their siblings, and one whose eight-word sentences repeat beyond 80% fails.

How should directories pages link to each other?

Same category, other attributes.

Work with us

Find out if directories pages fit your site.

Tell us about your business and who buys from you. On a short call we'll show you the searches your buyers make where you don't show up yet, and what the agents would do about them in their first month.

See the plans

On the call, for your site

  1. The searches your buyers makeMeasured, with how many people make each one
  2. Where you show up, and where you don'tOn Google and in ChatGPT's answers
  3. The agents' first monthThe pages, fixes and links they would start with

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