[solution] for [audience]
Industries and personas pages
Industries and personas pages answer searches shaped like "[solution] for [audience]", such as "project management software for architects". The searcher wants a solution that fits their profession or sector, and expects to see their own workflow and constraints named. The pattern suits service firms and product companies. Every page needs 5 things its siblings don't have, starting with audience, and Heddle rates its doorway risk as medium.
What you get: industries and personas pages only for searches people in your market actually make, each with facts of its own, so none reads as a copy of another. We measure the searches before anything is written, and a page missing anything listed below isn't published.
Who is searching
The searcher wants a solution that fits their profession or sector, and expects to see their own workflow and constraints named.
What every page needs
A row missing any of these is skipped by heddle validate. It isn't published thin.
- audienceWho exactly, in the words they use about themselves.
- workflowThe job this audience does that the offering changes.
- constraintRegulation, system or habit specific to this audience.
- proofA customer, case study or verifiable example in this sector.
- objectionWhat this audience doubts, answered.
What the family shares
By design, every page in the family carries the same sections (what the offering is; how it works; pricing or engagement model). Everything else comes from the row.
How the pages link
Hub of all industries; each page links the case studies in its sector.
What to avoid
- Sectors the company has no evidence of serving.
Doorway risk
Heddle rates this family's doorway risk as medium, for the reason its spec gives. Thin when the workflow section is generic. Heddle's uniqueness check fails any built page whose eight-word sentences repeat on its siblings beyond 80%.
Questions
What should a industries and personas page include?
A page goes out only when its row has audience, workflow, constraint, proof and objection, the parts a template can't write. The family shares what the offering is, how it works and pricing or engagement model.
Can industries and personas pages be doorway pages?
Heddle rates the risk as medium. Thin when the workflow section is generic. Built pages are checked against their siblings, and one whose eight-word sentences repeat beyond 80% fails.
How should industries and personas pages link to each other?
Hub of all industries; each page links the case studies in its sector.
Work with us
Find out if industries and personas pages fit your site.
Tell us about your business and who buys from you. On a short call we'll show you the searches your buyers make where you don't show up yet, and what the agents would do about them in their first month.
On the call, for your site
- The searches your buyers makeMeasured, with how many people make each one
- Where you show up, and where you don'tOn Google and in ChatGPT's answers
- The agents' first monthThe pages, fixes and links they would start with
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