[service] company in [city]
Locations pages
Locations pages answer searches shaped like "[service] company in [city]", such as "software development company in Dallas". Commercial investigation. The searcher wants a firm that can deliver the service for a business in that place. The pattern suits service firms. Every page needs 7 things its siblings don't have, starting with economy, and Heddle rates its doorway risk as high.
What you get: locations pages only for searches people in your market actually make, each with facts of its own, so none reads as a copy of another. We measure the searches before anything is written, and a page missing anything listed below isn't published.
Who is searching
Commercial investigation. The searcher wants a firm that can deliver the service for a business in that place. Check for a map pack first; if there is one, the query is local and a firm without an office there will not win it.
What every page needs
A row missing any of these is skipped by heddle validate. It isn't published thin.
- economyWhat the metro runs on, two sentences.
- fitWhy that maps to this service, one paragraph per service.
- constraintThe regulation or operating reality that bites there.
- askThe question that market asks, answered with its own facts.
- proofSlug of a published case study a buyer there would recognise, and why.
- servesTowns the page speaks to; goes into areaServed.
- zoneIANA timezone, so working-hours overlap is stated truthfully.
What the family shares
By design, every page in the family carries the same sections (service description; scope; engagement steps; service FAQs; where the company is actually based). Everything else comes from the row.
How the pages link
Every sibling for the same service, plus a link from the footer or contact page to each metro, plus the network index.
What to avoid
- An office, phone number or client in the city that does not exist.
- Copy arguing why the address does not matter.
Doorway risk
Heddle rates this family's doorway risk as high, for the reason its spec gives. The canonical doorway pattern. Survives only on per-metro facts. Heddle's uniqueness check fails any built page whose eight-word sentences repeat on its siblings beyond 80%.
Questions
What should a locations page include?
A page goes out only when its row has economy, fit, constraint, ask, proof, serves and zone, the parts a template can't write. The family shares service description, scope, engagement steps, service FAQs and where the company is actually based.
Can locations pages be doorway pages?
Heddle rates the risk as high. The canonical doorway pattern. Survives only on per-metro facts. Built pages are checked against their siblings, and one whose eight-word sentences repeat beyond 80% fails.
How should locations pages link to each other?
Every sibling for the same service, plus a link from the footer or contact page to each metro, plus the network index.
Work with us
Find out if locations pages fit your site.
Tell us about your business and who buys from you. On a short call we'll show you the searches your buyers make where you don't show up yet, and what the agents would do about them in their first month.
On the call, for your site
- The searches your buyers makeMeasured, with how many people make each one
- Where you show up, and where you don'tOn Google and in ChatGPT's answers
- The agents' first monthThe pages, fixes and links they would start with
Catalog version de0c02b