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what [new release] means for [buyer]

News explainers pages

News explainers pages answer searches shaped like "what [new release] means for [buyer]", such as "what the new Business Central connector means for finance teams". A buyer heard about a change in their field and wants to know whether it affects them. The pattern suits service firms and product companies. Every page needs 5 things its siblings don't have, starting with source url, and Heddle rates its doorway risk as low.

What you get: news explainers pages only for searches people in your market actually make, each with facts of its own, so none reads as a copy of another. We measure the searches before anything is written, and a page missing anything listed below isn't published.

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Who is searching

A buyer heard about a change in their field and wants to know whether it affects them. Generated by the content agent from feeds, not from a dataset.

What every page needs

A row missing any of these is skipped by heddle validate. It isn't published thin.

  • sourceUrlThe source url for this page, specific to its row.
  • whatChangedThe what changed for this page, specific to its row.
  • whoItAffectsThe who it affects for this page, specific to its row.
  • whatToDoThe what to do for this page, specific to its row.
  • factsThe fact list the draft is grounded against.

What the family shares

By design, every page in the family carries the same sections (author byline; how we know). Everything else comes from the row.

How the pages link

The service page for the topic; earlier explainers on the same product.

What to avoid

  • Anything beyond the source.
  • A byline the author did not approve.

Doorway risk

Heddle rates this family's doorway risk as low, for the reason its spec gives. This family isn't measured for uniqueness, because its answers live on pages that already exist.

Questions

What should a news explainers page include?

A page goes out only when its row has source url, what changed, who it affects, what to do and facts, the parts a template can't write. The family shares author byline and how we know.

Can news explainers pages be doorway pages?

Heddle rates the risk as low.

How should news explainers pages link to each other?

The service page for the topic; earlier explainers on the same product.

Work with us

Find out if news explainers pages fit your site.

Tell us about your business and who buys from you. On a short call we'll show you the searches your buyers make where you don't show up yet, and what the agents would do about them in their first month.

See the plans

On the call, for your site

  1. The searches your buyers makeMeasured, with how many people make each one
  2. Where you show up, and where you don'tOn Google and in ChatGPT's answers
  3. The agents' first monthThe pages, fixes and links they would start with

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