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[A] vs [B]

Comparisons pages

Comparisons pages answer searches shaped like "[A] vs [B]", such as "Snowflake vs Databricks". The searcher is choosing between two options and wants the differences that affect the decision, not a feature table copied from both sites. The pattern suits service firms and product companies. Every page needs 6 things its siblings don't have, starting with a, and Heddle rates its doorway risk as low.

What you get: comparisons pages only for searches people in your market actually make, each with facts of its own, so none reads as a copy of another. We measure the searches before anything is written, and a page missing anything listed below isn't published.

low doorway riskArticleceiling 80%

Who is searching

The searcher is choosing between two options and wants the differences that affect the decision, not a feature table copied from both sites.

What every page needs

A row missing any of these is skipped by heddle validate. It isn't published thin.

  • aThe a for this page, specific to its row.
  • bThe b for this page, specific to its row.
  • criteriaEach criterion with what A does, what B does, and a source for both.
  • verdictByCaseWhen to choose A, when to choose B, stated for named situations.
  • sourcesVendor documentation pages, read on reviewedOn.
  • reviewedOnThe reviewed on for this page, specific to its row.

What the family shares

By design, every page in the family carries the same sections (how the comparison was done; who wrote it and their stake). Everything else comes from the row.

How the pages link

Each product's other comparisons; the alternatives page for each.

What to avoid

  • Claims about a competitor without a source.
  • Hiding the company's own stake.

Doorway risk

Heddle rates this family's doorway risk as low, for the reason its spec gives. Each pair has different facts by nature. Heddle's uniqueness check fails any built page whose eight-word sentences repeat on its siblings beyond 80%.

Questions

What should a comparisons page include?

A page goes out only when its row has a, b, criteria, verdict by case, sources and reviewed on, the parts a template can't write. The family shares how the comparison was done and who wrote it and their stake.

Can comparisons pages be doorway pages?

Heddle rates the risk as low. Each pair has different facts by nature. Built pages are checked against their siblings, and one whose eight-word sentences repeat beyond 80% fails.

How should comparisons pages link to each other?

Each product's other comparisons; the alternatives page for each.

Work with us

Find out if comparisons pages fit your site.

Tell us about your business and who buys from you. On a short call we'll show you the searches your buyers make where you don't show up yet, and what the agents would do about them in their first month.

See the plans

On the call, for your site

  1. The searches your buyers makeMeasured, with how many people make each one
  2. Where you show up, and where you don'tOn Google and in ChatGPT's answers
  3. The agents' first monthThe pages, fixes and links they would start with

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