Comparison
Gushwork vs Heddle
Gushwork and Heddle both sell AI agents that research buyer searches, publish pages, earn links and follow up on enquiries. Heddle publishes this page. The deciding differences are price and control: Gushwork lists a starting price of $900 a month with every agent switched on, while Heddle quotes after a free search audit, starts every client on Search alone, and has its agents report before they act, with you approving anything that speaks for you.
Sources read 11 October 2026 · by the Heddle team · we build Heddle, so we have a stake in this page
Gushwork and Heddle, side by side
Published price
Gushwork
Gushwork's pricing page says pricing starts at $900 a month, billed monthly, and you can cancel anytime. The final price depends on how many pages you want published, how fast you want to grow and how much paid support you add, and is confirmed on a call.
gushwork.aiHeddle
Heddle shows no price on its plans page. It quotes each plan after a free search audit of your site, because it says the work depends on your market: a business with a handful of searches worth winning needs less than one with hundreds of locations or products.
heddle.proHow it is packaged
Gushwork
Every Gushwork plan includes the full system with all agents. Gushwork says it is not sold agent by agent, and that it decides which agents need to run at each stage.
gushwork.aiHeddle
Heddle has three tiers: Search, Search + Video, and Search + Video + Ads. Every business starts with Search, because Heddle says video and ads work best when they point at pages that already answer the buyer.
heddle.proAgents
Gushwork
Gushwork's homepage lists nine agents: Memory, Research, Strategy, Content, Authority, Refresh, Design and Development, Follow-up, and Paid Boost.
gushwork.aiHeddle
Heddle's agents page lists agents with the same nine names, plus a Page families agent that adds comparison, alternative, location or integration pages, a Writer that turns an author's notes into posts, and an SEO agent that works on pages just off page one.
heddle.proTime to pages and leads
Gushwork
Gushwork says pages go live in days, going live takes less than 30 days, and most of its customers so far saw their first qualified leads around month 3 to 4. It says it will not promise leads in week one.
gushwork.aiHeddle
Heddle says the first pages are live in three to five weeks. It measures them about six weeks after launch, so the first decision to expand or prune lands around two and a half months in.
heddle.proVolume and order of pages
Gushwork
Gushwork's plans include 100+ pages published in 6 months. Its Content Agent creates pages around real buyer searches and publishes them to your site automatically.
gushwork.aiHeddle
Heddle starts with five to ten pages of a single page pattern, chosen in writing with its search numbers, and adds a second pattern only after the first has results. A page that cannot get the facts it needs is not built.
heddle.proApproval and control
Gushwork
Gushwork says that after onboarding you spend a few minutes a week reviewing progress. For technical or regulated niches a human reviews work before it goes live, and you can approve content yourself if you want that control.
gushwork.aiHeddle
Heddle says you approve anything that speaks for you. Each agent starts by reporting what it would do, and you decide when it can do more. A named person must approve each agent's work.
heddle.proLinks
Gushwork
Gushwork's Authority Agent builds backlinks and citations, and high-quality backlinks are listed as a feature of every plan.
gushwork.aiHeddle
Heddle's Authority agent finds link and listing opportunities and drafts a pitch or listing for each. A named person signs every pitch before it is sent, and the Search plan says links and directory listings are drafted for you to send.
heddle.proPaid ads
Gushwork
Gushwork's Paid Boost Agent runs paid campaigns so the pipeline keeps moving while organic presence builds. Paid support is one of the things that changes the final price.
gushwork.aiHeddle
Heddle's Paid boost agent drafts campaigns as a file your ads account imports and never launches or spends; a person does. Ad spend is paid by you straight to Google. Each campaign is retired once its page ranks. Heddle says campaign planning is built and launch is done with you.
heddle.proVideo
Gushwork
Neither Gushwork's homepage nor its pricing page lists a video agent or video feature.
gushwork.aiHeddle
Heddle's Search + Video tier turns your best pages into short narrated explainer videos with chapters. Each script is fact-checked against its sources before a voice is recorded, then published to YouTube and embedded on the page it explains.
heddle.proProof of results
Gushwork
Gushwork names customer outcomes: 3 leads in the first 10 days for Midwest Power Products, 40+ leads a month for Source Equipment, and $500K+ in contracts with a 30x return for Fraxtional. It notes these are individual outcomes and results vary.
gushwork.aiHeddle
Heddle names no customer results. Its plans page says the Search plan is running on one of its own sites and installed on fabric.pro and heddle.pro, and the Video tier is running on one of its own sites.
heddle.proWho it fits
Gushwork
Gushwork says its platform works best for sales-led B2B businesses that get quote requests, consultation calls or service inquiries. If customers can buy or sign up on your site without talking to someone first, it says it will not add value right now.
gushwork.aiHeddle
Heddle asks the company for what it sells and to whom, the claims it can back with evidence, the names it may and may not use, a named person to approve each agent's work, and read access to Search Console.
heddle.proWhich to choose
You want a published starting price and month-to-month billing before you talk to anyone
Gushwork. Its pricing page lists a starting price of $900 a month, billed monthly, with cancel anytime. Heddle only quotes after a free search audit.
You want proof from named customers before you buy
Gushwork. It names three customers and their outcomes. Heddle names no customer results; its plans page says the Search plan is running on one of its own sites and installed on fabric.pro and heddle.pro.
You want ads launched and links placed for you, not drafted for you to send
Gushwork. It says its agents run paid campaigns and build backlinks. Heddle's agents draft campaigns and pitches, and a person launches or sends them.
You want to approve each agent's work and widen what it may do over time
Heddle. Each agent starts by reporting what it would do, and you decide when it can do more.
You want explainer videos made from your pages
Heddle. Its Search + Video tier makes narrated, fact-checked videos published to YouTube. Gushwork's pages do not list video.
You want many pages quickly
Gushwork. It promises 100+ pages in 6 months with pages live in days. Heddle starts with five to ten pages of one pattern and measures them before building more.
You sell self-serve, with buyers signing up without talking to you
Not Gushwork, which says it will not add value for self-serve businesses right now. Heddle's pages do not address this case, so ask on the demo call.
Who should choose something other than Heddle
Heddle publishes this page, so read this part first. Choose Gushwork over Heddle if you want to know the price before a call: Gushwork lists $900 a month as its starting point, billed monthly with cancel anytime, and Heddle publishes no price.
Choose Gushwork if you want evidence from other businesses: Gushwork names customers and outcomes, while Heddle names no customer results, and its plans page says the Search plan is running on one of its own sites and installed on fabric.pro and heddle.pro.
Choose Gushwork if you want the work done without your hands on it: its agents run paid campaigns and build backlinks, while Heddle drafts campaigns and pitches that a person on your side must launch or send, and Heddle's ad launch is still done with you.
Heddle starts every business with Search, so it is not the choice if you want to start with ads or video. Heddle is also the wrong choice if you cannot name a person to approve each agent's work or give read access to Search Console, since Heddle requires both.
How this comparison was made
We chose the pages to read: Gushwork's own website and pricing page, and Heddle's own pages. Heddle's page families agent drafted the comparison from those pages on 11 October 2026, and every statement about either side links to the page it came from. Nothing about Gushwork comes from a review or a rival's list.
The page then passed the same gates as every page on this site, including a check of each fact against its source. How that agent works
Sources
Questions
How much does Gushwork cost?
Gushwork's pricing starts at $900 a month, billed monthly, and you can cancel anytime. Its pricing page says the final price depends on how many pages you want, how fast you want to grow and how much paid support you add.
Why does Heddle quote a price only after a search audit?
Heddle quotes each plan after a free search audit because, it says, the work depends on your market. A business with a few searches worth winning needs less than one with hundreds of locations or products.
Does Gushwork or Heddle run my Google Ads?
Gushwork says its Paid Boost Agent runs paid campaigns, while Heddle's agent only drafts campaigns and a person launches them. With Heddle, ad spend is paid by you straight to Google, and each campaign is retired once its page ranks.
Is this comparison written by one of the two companies?
Yes, Heddle publishes this page and is one of the two options compared. Every claim about Gushwork comes from Gushwork's own homepage and pricing page, and the page includes a section on when Gushwork is the better buy.
Work with us
Let the agents bring you the leads.
Tell us about your business and who buys from you. On a short call we'll show you the searches your buyers make where you don't show up yet, and what the agents would do about them in their first month.
On the call, for your site
- The searches your buyers makeMeasured, with how many people make each one
- Where you show up, and where you don'tOn Google and in ChatGPT's answers
- The agents' first monthThe pages, fixes and links they would start with