Comparison
Outrank vs Heddle
Outrank is a subscription tool that writes and publishes an SEO article to your blog every day, from $99 a month, and builds backlinks automatically. Heddle, which publishes this page, runs AI agents that measure buyer searches, build checked pages such as comparisons and locations, refresh them and draft replies to enquiries, quoted after a free audit. The choice is daily blog volume at a listed price versus a measured, approval-led program with no public price.
Sources read 11 October 2026 · by the Heddle team · we build Heddle, so we have a stake in this page
Outrank and Heddle, side by side
Price and how you buy
Outrank
Outrank lists one Organic Growth Plan at $99 a month or $999 a year, and it includes 30 articles a month, keyword research, automated backlink building, AI images and unlimited users. Add-ons raise one site to 60 articles (+$85 a month) or 90 articles (+$160 a month). Discounts of 10 to 20 percent apply for 2 to 25 sites. You can sign up and see articles before paying. Trial articles carry an Outrank watermark.
outrank.soHeddle
Heddle shows no price on its pricing page. It quotes each plan after a free search audit on a short call, because the work depends on the market, and the plans are Search, Search + Video, and Search + Video + Ads. Every business starts with Search, and ad spend isn't included because you pay Google directly.
heddle.proWhat gets published
Outrank
Outrank generates one article a day, up to 30 a month on the base plan. Each article has SEO titles, meta descriptions, H2 and H3 headings, images and internal or external links, and is at least 1,200 to 1,700 words long. Articles can be written in more than 150 languages. A separate Free Tools Builder add-on ($99 a month) creates one interactive SEO tool a week.
outrank.soHeddle
Heddle's Search plan publishes new pages and blog posts every week, written from sources. It also builds comparison, alternative and location pages from your real data. Its page families agent drafts these in order of measured demand, and it holds back any page that lacks the material it needs, such as a pricing source.
heddle.proChecking and approval
Outrank
Outrank says each article is first saved as a draft in your platform, where you can review and edit it before publishing. Scheduled articles can be created up to 7 days ahead for review. Its pricing page lists a Human Curated Service at $1,399 a month, in which professional editors review, fact-check and polish every article.
outrank.soHeddle
Heddle first records every claim you can back up, with where the proof is, and every agent writes from that record. Each page is checked for facts, duplicates, tone and whether a buyer would want to get in touch. You approve the first pages before they go live, and Heddle says you approve anything that speaks for you.
heddle.proBacklinks
Outrank
Outrank places links to your site inside relevant articles on other blogs and verifies each placement, with nothing for you to manage. On the base plan, you earn the credits that pay for this by hosting a relevant link in your own articles. Backlink plans at $199, $899 and $1,899 a month add more credits, and a one-time $500 service submits your site to more than 100 directories.
outrank.soHeddle
Heddle's authority agent finds where competitors are linked and you aren't, unlinked mentions, and the directories your buyers check. It then drafts a pitch or a listing for each. A named person signs every pitch before it is sent, and the pricing page says the links and listings are drafted for you to send.
heddle.proGetting started and timing
Outrank
You enter your website's details, target audience and content preferences. Outrank then builds a 30-day plan of one key phrase per day and starts publishing daily. If you have no blog, it offers a free hosted blog on your own domain that it says goes live in about a minute.
outrank.soHeddle
Heddle says the first five to ten pages go live in three to five weeks. It measures them about six weeks after launch, so the first decision to expand or prune lands around two and a half months in. You provide what you sell and to whom, the claims you can prove, a named approver and read access to Search Console.
heddle.proWhere the work lives
Outrank
Outrank publishes through integrations with WordPress, WordPress.com, Webflow, Shopify, Wix, Framer, Notion, Ghost, a custom webhook and a Next.js blog starter. It also offers its own free hosted blog.
outrank.soHeddle
Heddle keeps your facts, data and pages in your own repository, and its checks run in your own build. Heddle says everything the agents make lives in your own site and accounts, so if you stop, the pages, posts and videos stay yours.
heddle.proWork beyond content
Outrank
Outrank's homepage describes keyword research in a chat, a finder for underperforming articles to rewrite, multi-site management with a team, and e-commerce articles written around your real products, with product photos turned into lifestyle images.
outrank.soHeddle
Heddle's agents also draft a reply to every new enquiry after researching the company behind it. They measure site speed and propose fixes, and they plan Google Ads campaigns for searches you don't rank for yet. Those campaigns are retired once the page ranks. The paid boost agent never launches or spends, because a person does.
heddle.proTrack record shown
Outrank
Outrank cites its own study: across 2,119 sites, the median site reached 2.0 times its clicks about 7 months in. It quotes named customers, including Lorenzo Nicolini of Moonb, who says their DR went from 13 to 36 in 4 months and their traffic doubled. It also counts more than 750,000 articles created.
outrank.soHeddle
Heddle's pricing page says the Search plan runs on one of its own sites and is installed on fabric.pro and heddle.pro. The Video plan runs on one of its own sites, and for Ads, campaign planning is built and launch is done with you. It names no outside customer results.
heddle.proWhich to choose
You want a listed price and to start publishing this week
Outrank. It costs $99 a month with a trial, while Heddle quotes after an audit and takes three to five weeks to its first pages.
You need a steady blog in many languages
Outrank. It publishes daily and supports more than 150 languages, which Heddle's pages do not address.
An agency running content for many client sites
Outrank. It manages multiple sites from one dashboard and applies automatic volume discounts up to 20 percent.
An online store that wants content about its products
Outrank. It writes articles around your real products and makes lifestyle images from product photos.
You need comparison, alternative or location pages built from your own data, with every claim checked
Heddle. Its agents build these page types from recorded, sourced claims and hold back pages that lack the facts.
You do not want automatic link placements, or your site hosting links to others
Heddle. A named person signs every link pitch, while Outrank's base plan pays for backlinks with links you host in your own articles.
You want enquiry replies and paid search planned alongside SEO
Heddle. Its follow-up and paid boost agents cover these, with launch and spend left to a person.
You want results across many outside customers before you buy
Outrank. It publishes a study across 2,119 sites and named case studies, while Heddle names only its own sites.
Who should choose something other than Heddle
Heddle publishes this page, and it's the wrong buy in several situations. If you need a known monthly price before talking to anyone, Outrank lists $99 a month and Heddle quotes only after a call and an audit.
If you want articles live in days, Heddle's first pages take three to five weeks, and its first measured decision comes around two and a half months in. If your goal is a high volume of blog posts, in many languages or across many client sites, Outrank is built for that.
Heddle starts with one page pattern at a time, and its pages don't mention language support.
If you can't name a person to approve agent work, or can't give read access to Search Console, Heddle can't start, because it requires both. And if you want evidence from outside customers, Heddle names no outside customer results. Its Search plan runs on one of its own sites and is installed on fabric.pro and heddle.pro.
Its Video plan runs on one of its own sites, and for Ads, campaign planning is built and launch is done with you.
How this comparison was made
We chose the pages to read: Outrank's own website and pricing page, and Heddle's own pages. Heddle's page families agent drafted the comparison from those pages on 11 October 2026, and every statement about either side links to the page it came from. Nothing about Outrank comes from a review or a rival's list.
The page then passed the same gates as every page on this site, including a check of each fact against its source. How that agent works
Sources
Questions
How much does Outrank cost compared to Heddle?
Outrank costs $99 a month or $999 a year for 30 articles a month, with paid add-ons for more articles, backlinks and human editing. Heddle publishes no price and quotes each plan after a free search audit of your site.
Does Outrank publish articles without review?
It can, but you can review them first. Outrank generates and publishes on auto-pilot, and it also says each article is saved as a draft in your platform for review. Scheduled articles can be previewed up to 7 days ahead.
Does Heddle publish pages without my approval?
No, Heddle says you approve anything that speaks for you. You sign off the first pages before they go live, and a named person signs every link pitch. Agents start by reporting what they would do until you allow more.
How long does Heddle take to get pages live?
Heddle says its first five to ten pages usually go live and get indexed in three to five weeks. It measures them about six weeks later, so the first expand-or-prune decision comes around two and a half months in.
Work with us
Let the agents bring you the leads.
Tell us about your business and who buys from you. On a short call we'll show you the searches your buyers make where you don't show up yet, and what the agents would do about them in their first month.
On the call, for your site
- The searches your buyers makeMeasured, with how many people make each one
- Where you show up, and where you don'tOn Google and in ChatGPT's answers
- The agents' first monthThe pages, fixes and links they would start with